A 50-shop modern market here is set to become one of the country’s first e-auction yards for apple farmers. Chief Minister Virbhadra Singh will dedicate Parala Mandi along the Giri river to the people tomorrow.
State Agricultural Market Board has decided to set up a controlled atmospheric (CA) store in the second phase.
The state-run HPMC has decided to set up the processing unit, both catering to the needs of apple farmers of Theog, Chopal, Jubbal-Kotkhai and Rohru, say officials who are overseeing preparations for the inauguration of the Rs 800-crore market project.
“We have availed the broadband connectivity to launch the online trading of the apple this season,” said Dr HS Baweja, managing director, SAMB. Buyers from across the country could buy fruit auctioned online through the Parala e-auction yard, he added.
Banking, post office, courier service and ATM facilities would be set up shortly after the inauguration of the market complex, he told The Tribune. The police post and control room, toilets and cafeteria were ready, he added.
Big ‘arhtiyas’ are scrambling for a space on the e-auction platform as the market complex has emerged as a brash new modern yard located right in the centre of the apple belt.
“More than 100 vehicles can unload fruit or vegetables daily as the market complex has 108 bighas of land,” said Baveja.
“We have sought to construct the Kisan Bhawan for farmers, lodging facility for commission agents and traders, including banks and ATMs, in advance to make the market yard a one- stop shop,” said Narender Bragta, former horticulture minister, who was instrumental in conceiving the project during the BJP regime.
State Agricultural Market Board has decided to set up a controlled atmospheric (CA) store in the second phase.
The state-run HPMC has decided to set up the processing unit, both catering to the needs of apple farmers of Theog, Chopal, Jubbal-Kotkhai and Rohru, say officials who are overseeing preparations for the inauguration of the Rs 800-crore market project.
“We have availed the broadband connectivity to launch the online trading of the apple this season,” said Dr HS Baweja, managing director, SAMB. Buyers from across the country could buy fruit auctioned online through the Parala e-auction yard, he added.
Banking, post office, courier service and ATM facilities would be set up shortly after the inauguration of the market complex, he told The Tribune. The police post and control room, toilets and cafeteria were ready, he added.
“More than 100 vehicles can unload fruit or vegetables daily as the market complex has 108 bighas of land,” said Baveja.
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“The government is serious about setting up a CA store and a processing unit here,” said Prakash Thakur, Vice-Chairman, HPMC. Rs 1,000 crore had already been sanctioned and we sought to develop Parala, Shilaroo and Rohru as three modern market hubs in the apple belt and there was no merit in the BJP’s allegations that Parala mandi was being curtailed to an auction yard, he said.“We have sought to construct the Kisan Bhawan for farmers, lodging facility for commission agents and traders, including banks and ATMs, in advance to make the market yard a one- stop shop,” said Narender Bragta, former horticulture minister, who was instrumental in conceiving the project during the BJP regime.
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